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The Reformation as Media Event
Warnings, passion, zeal - we owe all these to Martin Luther, or to be more exact, we owe these terms to Martin Luther. He invented them for his German translation of the Bible. Today these words are familiar. In the 16th century, they are new. In order to touch people emotionally, Luther used a particularly vivid form of expression. Where it was lacking, he created it. But a new language alone is not enough to reach as many people as possible. He uses something else that is even more novel and ground-breaking: book printing.
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Wittenberg, printing house, Lukas Cranach, illustrative agenda, Passional Christi et Antichristi, Christ, papal church, Catholic Church, pamphlets, printing press, Johannes Gutenberg, sources, German, simple language, idioms, Nächstenliebe, New Testament, best seller, theology, printing business, flyers, illustrations, images, mass medium, Hans Sachs, sermon, church worship, church hymns, congregation, faith, iconoclasm, violence
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